![]() Personally, I find Halo Top delicious, almost frighteningly so. As of this month, it has become the best-selling pint of ice cream in the USA, out-selling both Ben & Jerry’s and Häagen-Dazs. But does it taste like ice cream? On this front, people are somewhat divided - but if the numbers are any indication, Halo Top appears to do the job just fine. ![]() Taste-wise, Halo Top compares … favorably to a Clif Bar, of course. (A pint of Halo Top contains as much protein as a Clif Builder’s bar - 20 grams - and a third fewer carbohydrates.) The result? An ice cream that, health-wise, is like eating an energy bar, if not better. Perhaps it’s because the mission was so personal: Its founder, a former lawyer named Justin Woolverton, says that he came up with the recipe after deciding he wanted an ice cream he could eat guiltlessly by the pint, leaving his job to better dedicate himself to this noble task. For a very long time, it’s been the textbook definition of a failed experiment, a Frankensteinian monstrosity of slush and aspartame. I’ll just say it: Low-calorie ice cream is bad. Many have tried to find it, but their efforts have always ended up overly saccharine, icy, and, in some cases, downright offensive. Some might say we have an ice cream problem, but we see it as more of a solution.For years, Healthy Ice Cream has been the diet world’s parallel to the Fountain of Youth: a desire universally acknowledged but shrouded in myth, something glorious in theory but impossible in practice. Today, we’re still working our way across the globe, one country at a time.Īnd finally, we created Halo Top Pops: small, delectable snack-sized ice cream pops of some of our most popular flavors so that we could continue eating more ice cream whenever and wherever we go. Naturally, with this growth, we didn’t think it was fair to keep our ice cream only at home, so we started sharing our love for ice cream internationally. In November 2017, Time Magazine named Halo Top one of its top inventions of the year. In August 2017, Halo Top became the #1 selling pint of ice cream in the U.S. So much so, we experienced a sudden tremendous growth that both overwhelmed and excited us beyond belief (somebody pinch us, please?). We hate to brag but our fans really liked our new flavors as much as they loved the original flavors. So, we released 7 more dairy flavors, then 6 non-dairy flavors…fast forward to today: we now have 25 delicious flavors, including seasonal only flavors like Key Lime Pie, Gingerbread House and Pumpkin Pie. ![]() We introduced 3 more dairy flavors, and people still wanted more. Luckily for us, people wanted more, and we were happy to oblige. We started out with four delicious flavors. So, we created delicious, creamy light ice cream that’s 280-380 calories per pint, so we could do just that. Well, it’s pretty simple: we liked ice cream so much, we wanted to eat it more. Why did we want to make light ice cream that tastes like ice cream. Which sounds silly, but when Halo Top first found its way into grocery store freezers, boasting fewer calories, less sugar, and higher protein than traditional ice cream, it became the first of its kind and created an entirely new category in ice cream.īut we’ll back up a second. Halo Top is light ice cream that actually tastes like ice cream.
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